Summary
Recently, a flight from Santiago, the capital of Chile, carrying fresh Chilean sea urchins arrived at Shenzhen Airport port, and was released after supervision by Shenzhen Customs. On 31 March 2024, the first batch of 48 kg of Chilean sea urchins entered China, with a good market response, and now there are more than two arrivals per week, with supply covering the whole country. Chilean sea urchins are demanding in preservation and transportation; Shenzhen Customs developed a plan to achieve clearance within 4 hours from unloading.
For cherries, an important agricultural product exported from Chile to China, 93% goes to China, generating US$1.447 billion for Chile in January 2024. China has been Chile's largest trading partner for many years, and Chile is China's third largest trading partner in Latin America. In 2005, the two countries signed a free trade agreement; the upgraded version was signed in 2017 and implemented in 2019, with approximately 98% of tariff lines at zero duty.
Cars have become a new focus of cooperation; in 2022, Chinese-made cars achieved a market share of 39.73% in Chile. BYD's pure electric buses entered Santiago in 2017; in 2023, it launched its sixth model and secured preferential prices for battery-grade lithium carbonate in Chile, investing in a battery factory. Chilean President Boric hopes to deepen economic and trade cooperation and open more markets.
Commentary
This news, although focused on China-Chile trade, provides a replicable template for New Zealand small business owners. On one hand, Chile has successfully introduced fresh produce such as cherries and sea urchins into the Chinese market through free trade agreements and efficient customs clearance; its marketing strategies and logistics optimisation are worth studying. For example, the Shenzhen Customs 4-hour clearance case shows that coordinating with Chinese customs in advance and streamlining processes is key to reducing time.
On the other hand, Chile's cooperation in new energy vehicles, such as BYD's investment in a battery factory, indicates a trend of Chinese enterprises setting up operations in resource-rich countries. For New Zealand businesses, if involved in resource-based products (e.g., honey, beef and lamb), they could adopt Chile's model, leveraging the existing New Zealand-China FTA to strengthen brand promotion and supply chain efficiency. However, note that the success of Chilean products may create competition in categories like fruit and seafood, especially cherries which have deeply penetrated the Chinese market.
New Zealand can differentiate with products like kiwifruit and velvet antler, emphasising quality and unique selling points. Additionally, President Boric's emphasis on market opening and multi-sector cooperation suggests China is willing to deepen cooperation with trading partners; New Zealand businesses should monitor subsequent policy developments to seize new opportunities. In the long term, China-Chile cooperation may increase Chinese consumers' acceptance of products from other Southern Hemisphere countries, and New Zealand can leverage this to enhance brand awareness.
Keywords: Chile, China, economic and trade cooperation, free trade agreement, cherries, sea urchins, new energy vehicles, BYD, zero tariff, market opportunities
Summary in Chinese | 摘要
近日,一架从智利首都圣地亚哥起飞的航班搭载冰鲜智利海胆抵达深圳机场口岸,经深圳海关监管后放行。2024年3月31日首批48公斤智利海胆进入中国,市场反应良好,现已每周到货两次以上,供货覆盖全国。智利海胆对保存和运输要求严苛,深圳海关制定预案实现货物从卸机到结关仅4小时。
智利对华出口的重要农产品车厘子,93%运往中国,2024年1月为智利创收14.47亿美元。中国连续多年是智利第一大贸易伙伴,智利是中国在拉美第三大贸易伙伴。2005年两国签署自贸协定,2017年升级版2019年实施,零关税产品覆盖率约98%。
汽车成为合作新重点,2022年中国产汽车在智利市场占有率达39.73%。比亚迪纯电大巴2017年进入圣地亚哥,2023年推出第六款车型,并获智利电池级碳酸锂优惠价格,投资建设电池厂。智利总统博里奇希望深化经贸合作,开放更多市场。
Commentary in Chinese | 评论
这条新闻虽聚焦中智经贸,但对新西兰中小企业主而言,智利的经验提供了可借鉴的模板。一方面,智利通过自贸协定和高效通关,成功将车厘子、海胆等生鲜产品打入中国市场,其市场策略和物流优化值得学习。例如,深圳海关4小时通关的案例表明,与中国海关提前对接、优化流程是缩短时间的关键。
另一方面,智利在新能源汽车领域的合作,如比亚迪投资电池厂,显示了中国企业在资源国布局的趋势。对新西兰企业来说,若涉足资源型产品(如蜂蜜、牛羊肉),可参考智利模式,利用现有中新自贸协定的优势,加强品牌推广和供应链效率。但需注意,智利产品的成功也可能在水果、海鲜等品类形成竞争,尤其是车厘子已对中国市场形成深度渗透。
新西兰可差异化的产品,如奇异果、鹿茸等,需突出品质和独特卖点。此外,智利总统强调开放市场和多领域合作,暗示中国愿意与贸易伙伴深化合作,新西兰企业应关注后续政策动向,把握新机遇。长期看,中智合作可能推动中国消费者对其他南半球国家产品的接受度,新西兰可借此提升品牌认知。
关键词: 智利, 中国, 经贸合作, 自贸协定, 车厘子, 海胆, 新能源汽车, 比亚迪, 零关税, 市场机遇

Source: Xinhua Net
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