Summary
China’s General Administration of Customs (GACC) has issued Announcement No. 10 of 2026, formally approving the import of New Zealand pet food products. The announcement establishes the quarantine and sanitary requirements for New Zealand pet food entering the Chinese market, based on bilateral agreements between GACC and New Zealand’s Ministry for Primary Industries (MPI).
The approval covers pet food products that meet specified production, processing, and certification standards. This development opens a new category of New Zealand exports to China, which has become the world’s second-largest pet food market with an estimated value exceeding RMB 100 billion annually.
Summary
中国海关总署发布2026年第10号公告，正式批准进口新西兰宠物食品。公告根据海关总署与新西兰初级产业部（MPI）的双边协议，建立了新西兰宠物食品输华的检疫和卫生要求。
该批准涵盖符合特定生产、加工和认证标准的宠物食品产品。这一进展为新西兰对华出口开辟了新的品类，中国已成为全球第二大宠物食品市场，年市场规模估计超过1000亿元人民币。
Commentary
The approval of New Zealand pet food imports represents a meaningful diversification of NZ-China trade beyond the traditional pillars of dairy, meat, and fruit. China’s pet food market has been growing at approximately 15-20% annually, driven by urbanisation, rising disposable incomes, and the humanisation trend in pet ownership among middle-class consumers.
For New Zealand producers, this market access is particularly valuable because it leverages the country’s reputation for clean, natural, and high-quality food production. New Zealand’s grass-fed, free-range, and antibiotic-free production standards align well with Chinese consumer preferences for premium pet food products, especially as pet owners increasingly demand human-grade ingredients for their animals.
The practical pathway to market will require NZ pet food manufacturers to register under GACC’s CIFER system and comply with the specific quarantine protocols outlined in the announcement. Companies such as Ziwi Peak and K9 Natural, which already have strong brand recognition in Asian markets, are likely to be among the first movers. This approval also creates opportunities for NZ agricultural by-products to be value-added into pet food ingredients, potentially improving returns for the broader agricultural sector.
Commentary
批准新西兰宠物食品进口，标志着中新贸易在乳制品、肉类和水果等传统支柱之外实现了有意义的多元化。中国宠物食品市场以每年约15-20%的速度增长，受城市化、可支配收入增加以及中产阶级消费者宠物人性化趋势的推动。
对新西兰生产商而言，这一市场准入特别有价值，因为它利用了该国清洁、天然和高质量食品生产的声誉。新西兰的草饲、散养和无抗生素生产标准与中国消费者对高端宠物食品的偏好高度契合，尤其是宠物主人越来越要求为宠物提供人类级别的食材。
进入市场的实际路径将要求新西兰宠物食品制造商在海关总署的CIFER系统中注册，并遵守公告中概述的具体检疫协议。Ziwi Peak和K9 Natural等在亚洲市场已有较强品牌认知度的企业，可能成为首批进入者。该批准还为新西兰农产品副产品增值为宠物食品原料创造了机会，可能提高更广泛农业部门的回报。
Source: GACC Announcement No. 10, 2026
Photo: Berkay Gumustekin via Unsplash
Disclaimer: This article is compiled from publicly available news sources for informational purposes only. The views expressed in the commentary section are analytical opinions and do not constitute investment or business advice. Readers should verify information independently before making decisions.
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