China’s Q1 2026 wine import data reveals a striking divergence: overall imports declined 10.96% by volume to 49. 42 million litres, yet New Zealand wine bucked the trend decisively with volume surging 54.8% and value up 30. 5%. Sauvignon Blanc’s average price dropped 15.7% to 59 RMB per litre, with retail pricing settling into…
Category: Wine & Beverages
Wine and beverage exports
NZCTA Releases Green Food & Beverage Playbook for China, Guiding NZ Exporters Through Evolving Sustainability Requirements
The New Zealand China Trade Association (NZCTA) has published a comprehensive Green Food and Beverage Playbook designed to help New Zealand food and beverage exporters navigate China’s rapidly evolving sustainability and green consumption landscape. The playbook addresses key regulatory developments including China’s dual carbon goals, green product certification standards, and the growing consumer demand…
New Zealand Wine Exports to Asia Soar 47% to China, Makers Tap New Markets Amid Global Headwinds
New Zealand wine exports to China surged 47% to NZ$56 million over the 12 months to January 2026, while exports to South Korea jumped 92% to NZ$44 million, as winemakers pivot towards Asian markets to offset trade barriers and declining consumption in traditional markets. Industry leaders say Asian cuisine and culture pair well with…
New Zealand Wine Exports to China Surge 47% to NZD 56 Million
New Zealand wine exports to China surged 47% to NZD 56 million in the 12 months to January 2026, according to data reported by 1News on January 13. Exports to South Korea also jumped 92% to NZD 44 million. The growth comes as New Zealand winemakers expand into Asian markets. China has become New Zea




