NZ food and fibre exports forecast to reach record NZ$64.3 billion in 2025/26, driven by strong dairy, meat, and horticulture performance.
Category: Market Analysis
Market trends, consumer insights, and industry analysis
Zespri Wins Supreme Award at 2026 New Zealand China Business Awards, Highlighting 27 Years of China Market Success and NZ$1.4 Billion in Sales
Zespri has won the Supreme Award at the 2026 New Zealand China Business Awards, along with the Large Business Trade category award, sponsored by the New Zealand China Trade Association. CEO Jason Te Brake noted that 2026 marks 27 years of Zespri operating in China, with the awards recognising strong strategic partnerships with leading…
China Focuses on High-Value Agricultural Exports
China’s agricultural exports reached a record USD 104.16 billion in 2025, while imports stood at USD 207. 41 billion, yielding a trade deficit that narrowed nearly 24% compared to 2021. The China Agricultural Sector Development Report 2026, released by the Chinese Academy of Agricultural Sciences, projects a strategic shift during the 15th Five-Year Plan…
China’s Imported Fruit Market Expands as New Origins and Categories Enter
China’s fruit imports totalled USD 6.49 billion in the first four months of 2026, up 3.7% year-on-year, accounting for 9. 5% of total agricultural imports. The market showed sharp category divergence: cherry imports fell 25.9% to USD 1.84 billion, while durian imports surged 205.1% to USD 1.7 billion. In June alone, China approved fresh…
China’s Cold Chain Supply Chain Solidifies: Cross-Industry and Cross-Border Integration Emerges
China’s cold chain logistics market is projected to exceed 585 billion RMB in 2026, according to the China Federation of Logistics and Purchasing’s annual report released on 10 June. Fresh agricultural product imports and exports grew 7. 5% year-on-year to 323.89 billion RMB in January-April 2026. Cross-border e-commerce has built over 2,500 overseas warehouses,…
Beijing International Food Festival 2026 ‘Taste the Capital’ Kicks Off
Beijing’s 2026 International Food Promotion Season launched with the ‘Taste Comes to Beijing Food Festival’ at Beijing Exhibition Centre from June 10-14, featuring over 160 restaurants recommended by 40-plus provincial representative offices and nearly 20 Beijing time-honoured brands showcasing regional Chinese cuisines. The broader programme runs through October under a ‘5+2+4+N’ framework encompassing five…
Workers’ Daily: ‘618 Billion-Yuan Subsidies’ Are Not What They Seem — Five Platforms Summoned
Beijing’s market regulator has summoned five major e-commerce platforms — Taobao/Tmall, JD.com, Pinduoduo, Douyin and Xiaohongshu — over misleading ‘618 billion-yuan subsidy’ promotions, citing failures to disclose actual subsidy amounts, the platform-merchant cost-sharing ratio, and promotional rules, while some platforms were found to unilaterally exempt themselves from consumer protection liability. The regulator warned that…
China’s May 2026 CPI Stable While PPI Rises: NBS Chief Statistician Interprets the Data
China’s May CPI rose 1.2% year-on-year, unchanged from April, with food prices declining 1.7% due to ample pork supply and seasonal vegetable availability, while egg prices surged 6. 1% on tight supply and pre-festival stockpiling. PPI climbed 3.9% year-on-year, driven by non-ferrous metals, coal, and AI-related electronics manufacturing, though oil-linked sectors saw price increases…
Guangxi Accelerates Development as an ASEAN Fruit Distribution Hub
Guangxi is accelerating its development as a distribution hub for ASEAN fruit, having built 12 designated fruit import supervision sites covering all port types. Key border crossings including Youyiguan, Dongxing, Qinzhou Port and Nanning airport operate round-the-clock customs clearance with dedicated green channels for imported fruit. In the first four months of 2026, Guangxi…
“Super Delicious Snacks” Searches Surge 1,800x on Tmall’s 618 Shopping Festival
Tmall’s 618 first-stage results reveal two seemingly contradictory food trends achieving over 100 million yuan in sales simultaneously: ‘low-GI health’ products such as vegetable and fruit powders up 117%, oats up 56% and quinoa up 57%, alongside ‘endorphin therapy’ indulgent snacks including low-alcohol wine up 155%, nut chocolate up 43% and layered cakes up…