Market trends, consumer insights, and industry analysis
China’s agricultural imports totalled USD 68.13 billion in January-April 2026, up 13.4% year-on-year — the fastest growth rate in five years — with April alone surging 20. 2%. The top five import categories were oilseeds (USD 13. 52 billion), meat products (USD 8.72 billion), seafood (USD 8. 1 billion, up 27.6%), fruit (USD 6….
China’s new-generation parents — predominantly post-90s and post-00s — are transforming the maternity and baby market from basic needs fulfilment to science-driven, scenario-based purchasing, prioritising safety standards, product testing reviews and emotional value. Taobao data shows portable baby yoghurt sales surging 470%, pocket wet wipes up 205%, and children’s anti-mosquito nets growing 280%, while…
China’s pet economy is rapidly shifting from basic feeding to health-focused and precision care, with 618 e-commerce data showing elderly cat prescription food sales surging nearly 80% and elderly cat wet food jumping over 300%, while traditional staple pet food’s share of total spending dropped five percentage points. Industry analysts note the transition reflects…
China’s 618 shopping festival in 2026 shows consumers shifting from bulk stockpiling to rational, quality-focused purchasing, with express delivery data revealing wave-like order patterns rather than a single peak. Categories such as fashion apparel, light outdoor gear, maternity and baby skincare, and pet food saw strong growth, while daily necessities, traditional FMCG, and mid-to-low-end…
Xinhua reports that China’s shipping and port resilience is underpinning global supply-chain confidence, with Tianjin port handling 621,000 tonnes of imported meat in the first four months of 2026, up 5.8% by volume and 20. 5% by value to 16.55 billion yuan. Smart-port technologies including AI-driven automation, 5G networks and autonomous vehicles are being…
Cross-border fruit shipments via the China-Laos Railway reached 107,900 tonnes in the first five months of 2026, up over 30% year on year, with a single-day record of 3,665.1 tonnes at Mohan station. The railway’ s dedicated cold-chain express service delivers fresh tropical fruit from Laos and Thailand to Chinese consumers in as little…
New Zealand Customs implemented a new Border Service Fee (BSF) and GST pre-payment service fee on imported parcels valued at or below NZD 1,000 from May 22, 2026. The fees apply to all low-value goods entering the country. The BSF aims to recover the cost of customs processing for goods that were pr
Zespri International announced record financial results for the 2025/26 fiscal year on May 20, 2026. Global revenue reached NZD 6.13 billion, up 19.25% year-on-year. After-tax profit surged 80.5% to NZD 280.1 million. The RubyRed kiwifruit variety saw sales volume double. China remains Zespri’s larg
China’s Q1 2026 wine import data reveals a striking divergence: overall imports declined 10.96% by volume to 49. 42 million litres, yet New Zealand wine bucked the trend decisively with volume surging 54.8% and value up 30. 5%. Sauvignon Blanc’s average price dropped 15.7% to 59 RMB per litre, with retail pricing settling into…
On April 21, 2026, the first shipment of New Zealand apples arrived at Shanghai’s Yangshan Port. The 153-tonne consignment traveled directly from Tauranga to Shanghai in under 18 days. Simultaneously, the cargo vessel “Han Liu” completed unloading over 4,000 tonnes of kiwifruit at the same port, mar
