Summary
Zespri has secured the top honour at the 2026 New Zealand-China Business Awards, recognising the kiwifruit marketer’s outstanding contribution to bilateral trade. The award highlights Zespri’s success in maintaining China as its largest single market for four consecutive years.
The company’s red-fleshed kiwifruit variety has doubled in sales volume, driven by strong Chinese consumer demand for premium imported fruit. China remains the cornerstone of Zespri’s global revenue, accounting for a significant portion of total export earnings.
Summary in Chinese
佳沛在2026年中新商业大奖中荣获最高荣誉，表彰这家奇异果营销商对双边贸易的杰出贡献。该奖项突显了佳沛连续四年保持中国作为其最大单一市场的成功。
该公司红肉奇异果品种的销量翻了一番，这得益于中国消费者对高端进口水果的强劲需求。中国仍然是佳沛全球收入的基石，占总出口收入的很大一部分。
Comment
Zespri’s recognition at the NZ-China Business Awards is well-deserved and strategically significant. Unlike commodity dairy or meat exports, Zespri has built a genuine consumer brand in China — Chinese shoppers actively ask for “Jiapei” (佳沛) by name, a level of brand recognition that few New Zealand exporters have achieved.
The doubling of red-fleshed kiwifruit sales is particularly notable. Red varieties command price premiums of 20-30% above green kiwifruit, and their visual distinctiveness makes them highly shareable on Chinese social media platforms like Xiaohongshu and Douyin. This organic marketing effect reduces Zespri’s customer acquisition costs while reinforcing its premium positioning.
However, Zespri faces emerging competitive threats. Chinese domestic kiwifruit producers, particularly in Shaanxi and Sichuan provinces, are rapidly improving quality and expanding plantings of red-fleshed varieties. While current domestic production cannot match Zespri’s consistency and food safety standards, the gap is narrowing. Zespri’s continued investment in proprietary cultivar development and supply chain control will be critical to maintaining its market leadership over the next decade.
Comment in Chinese
佳沛在中新商业大奖中获得认可谓之无愧且具有战略意义。与商品化的乳制品或肉类出口不同，佳沛在中国建立了一个真正的消费品牌——中国消费者会主动点名要”佳沛”，这是很少有新西兰出口商达到的品牌认知水平。
红肉奇异果销量翻了一番尤其值得关注。红肉品种比绿奇异果溢价20-30%，其视觉独特性使其在小红书和抖音等中国社交媒体平台上极具分享性。这种有机营销效果降低了佳沛的客户获取成本，同时强化了其高端定位。
然而，佳沛面临着新兴的竞争威胁。中国国内奇异果生产商，特别是陕西和四川省的种植者，正在迅速提高质量并扩大红肉品种的种植面积。虽然目前的国内产量无法与佳沛的一致性和食品安全标准相匹敌，但差距正在缩小。佳沛在专有品种开发和供应链控制方面的持续投资，对于在未来十年保持其市场领导地位至关重要。
Source: Siam News Network
Photo: Arno Smit via Unsplash
Disclaimer: This article is compiled from publicly available news sources for informational purposes only. The views expressed in the commentary section are analytical opinions and do not constitute investment or business advice. Readers should verify information independently before making decisions.
免责声明：本文仅供信息参考，不构成投资或商业建议。评论部分为分析性观点，读者应在做出决策前独立核实信息。