Summary
New Zealand wine exports to China surged 47% to NZD 56 million in the 12 months to January 2026, according to data reported by 1News on January 13. Exports to South Korea also jumped 92% to NZD 44 million.
The growth comes as New Zealand winemakers expand into Asian markets. China has become New Zealand’s largest wine market in Asia.
Summary in Chinese
据1News 2026年1月13日报道，截至2026年1月的过去12个月中，新西兰葡萄酒对华出口增长47%，达到5600万新元。对韩国出口也跃升92%，达到4400万新元。
这一增长正值新西兰酿酒商向亚洲市场扩张。中国已成为新西兰在亚洲最大的葡萄酒市场。
Comment
The 47% growth in wine exports to China is remarkable, especially given Australia’s experience with Chinese wine tariffs between 2020-2023. New Zealand’s success reflects its premium positioning strategy.
The parallel growth in South Korea (92%) suggests a broader Asian market opportunity beyond China. However, the industry faces headwinds from declining global wine consumption and rising costs.
New Zealand Winegrowers’ focus on innovation shows awareness of demographic shifts. The concentration risk remains significant, with China accounting for over 35% of wine export value.
Comment in Chinese
葡萄酒对华出口47%的增长令人瞩目，特别是考虑到澳大利亚在2020-2023年间遭遇中国葡萄酒关税的经历。新西兰的成功反映了其高端定位策略——专注于高品质长相思和黑皮诺。
对韩国的平行增长（92%）表明中国之外的更广泛亚洲市场机遇。然而该行业面临全球葡萄酒消费下降和成本上升的逆风。
中国占葡萄酒出口价值的35%以上，集中度风险仍然显著。随着中国中产阶级持续扩大，新西兰葡萄酒在中国市场仍有较大增长空间。
Source: 1News
Photo by AI on MiDeer Observer
Disclaimer: This article is for informational purposes only and does not constitute investment or trade advice. The views expressed are independent analysis and do not represent any official position. Data sourced from publicly available information.
免责声明：本文仅供信息参考，不构成投资或贸易建议。所表达的观点为独立分析，不代表任何官方立场。数据来源于公开信息。