China has become the largest global market for New Zealand miniature apple brand Rockit, accounting for more than half of the brand’s total revenue, according to Global CEO Grant McBeath in an exclusive interview with China Daily. New Zealand dominates approximately 81 percent of China’s apple import market, which reached RMB 1.84 billion in…
Chinese Commerce Minister Wang Wentao met with New Zealand Trade Minister Todd McClay on the sidelines of the APEC Trade Ministers Meeting in Suzhou on May 21, 2026. Both sides agreed to accelerate negotiations on the China-New Zealand FTA service trade negative list, aiming to achieve substantive results within the year. Wang emphasised that…
Fonterra has launched Anchor Essence Cream at Bakery China 2026 in Shanghai, marking the first dairy product in the Chinese market to carry the FernMark Grass-Fed logo. The new cream has been developed specifically for professional bakers, delivering a light, smooth texture for cake fillings and soft bakery products. It builds on the success…
A record shipment of 7,365 tonnes of New Zealand kiwifruit arrived at Taizhou Damaiyu port on May 16, 2026, aboard the Singapore-flagged vessel Jizhi after a 12.5-day voyage from New Zealand. The shipment, consisting entirely of SunGold variety, set a new record for single-batch fruit imports at Taizhou and across Zhejiang Province. Taizhou Damaiyu…
New Zealand’s Ministry for Primary Industries (MPI) has taken a landmark step by issuing its first combined health certificate and free sale certificate for cross-border e-commerce food exports to China. The move addresses China’s tightened clearance requirements for NZ-origin health foods and functional nutrition products, which now mandate both official documents under a dual-certificate…
The first shipment of the 2026 season New Zealand apples, totalling 153 tonnes, arrived at Shanghai Yangshan Deep Water Port on April 21 aboard the Marshall Islands-flagged vessel Anaxagoras. The vessel departed from Tauranga on April 3 and completed the point-to-point direct voyage in under 18 days. The shipment features premium NZ apple varieties…
China’s Q1 2026 wine import data reveals a striking divergence: overall imports declined 10.96% by volume to 49. 42 million litres, yet New Zealand wine bucked the trend decisively with volume surging 54.8% and value up 30. 5%. Sauvignon Blanc’s average price dropped 15.7% to 59 RMB per litre, with retail pricing settling into…
The first dedicated refrigerated fruit vessel of the 2026 Zespri kiwifruit season, the Kowhai, arrived at Shanghai Nangang terminal on March 30 carrying 4,098 tonnes of SunGold and RubyRed kiwifruit from Tauranga, New Zealand. Shanghai Customs deployed a comprehensive smart digital monitoring system to achieve zero-wait clearance, utilising advance filing, two-stage admission, 24-hour supervised…
The first direct shipping vessel carrying New Zealand kiwifruit for the 2026 season has arrived at Shanghai’s Yangshan Deep Water Port, marking the official start of New Zealand’s largest-ever kiwifruit export campaign to China. The vessel carried approximately 4,800 tonnes of kiwifruit across multiple varieties including SunGold, Green, and RubyRed. Industry estimates project that…
China Briefing, a leading business intelligence publication, has released a detailed implementation guide for GACC Decree 280 (Measures for the Administration of Import and Export Food Safety), which took effect on January 1, 2026. The guide provides foreign food exporters, including those from New Zealand, with a comprehensive overview of the new regulatory framework…
