Summary
Fonterra has strengthened its foodservice presence in China with the launch of Anchor Essence Cream, a new product targeting professional bakeries. The launch took place at Bakery China 2026 in Shanghai and supports the co-operative’s strategy to deliver end-to-end value for farmer owners.
The new cream was developed to meet fast-growing demand in the Asian region and expands Fonterra’s offering with a new option for professional bakers. It delivers a light, smooth texture and reliable performance, well suited to cake fillings and soft bakery products.
Summary in Chinese
恒天然通过在中国市场推出Anchor Essence Cream加强了其餐饮服务业务，该产品针对专业烘焙坊。此次发布于2026年上海Bakery China展会举行，支持合作社为奶农提供端到端价值的战略。
这款新奶油是为满足亚洲地区快速增长的需求而开发的，为专业烘焙师提供了新的选择。它具有轻盈顺滑的质地和稳定的性能，非常适合蛋糕馅料和软质烘焙产品。
Comment
Fonterra’s launch of Anchor Essence Cream at Bakery China 2026 represents a shrewd market positioning move. China’s bakery sector has seen cream usage grow from approximately 10% in 2013 to roughly 40% today, driven by expanding foodservice outlets and consumer preference shifts away from plant-based alternatives toward dairy cream as a premium, natural ingredient.
The product carries the FernMark Grass-Fed logo, making it the first dairy product in the Chinese market to do so. This government-backed certification signals authentic New Zealand origin and reinforces the product’s premium provenance. For Fonterra, this differentiation is critical as domestic Chinese dairy producers increasingly compete on price.
However, the competitive landscape is intensifying. Domestic players like Yili and Mengniu are rapidly expanding their cream portfolios, and European exporters are also targeting China’s premium bakery segment. Fonterra’s success will depend on maintaining its grass-fed premium positioning while building distribution relationships with China’s fragmented but growing network of independent bakeries and café chains.
Comment in Chinese
恒天然在2026年上海Bakery China推出Anchor Essence Cream，代表了一次精明的市场定位举措。中国烘焙行业的奶油使用量已从2013年的约10%增长到今天的约40%，这得益于餐饮服务网点的扩张以及消费者偏好从植物基替代品转向被视为高端天然原料的乳脂奶油。
该产品带有FernMark草饲标志，是中国市场上首款带有此标志的乳制品。这一政府支持的认证标志着正宗的新西兰原产地，强化了产品的高端血统。对恒天然而言，这种差异化至关重要，因为中国国内乳制品生产商正在价格竞争上日益激烈。
然而，竞争格局正在加剧。伊利和蒙牛等国内参与者正在迅速扩大其奶油产品线，欧洲出口商也在瞄准中国高端烘焙市场。恒天然的成功将取决于在建立与中国分散但不断增长的独立烘焙坊和咖啡连锁店分销关系的同时，保持其草饲高端定位。
Source: Rural News Group
Photo: Ella Olsson via Unsplash
Disclaimer: This article is compiled from publicly available news sources for informational purposes only. The views expressed in the commentary section are analytical opinions and do not constitute investment or business advice. Readers should verify information independently before making decisions.
免责声明：本文仅供信息参考，不构成投资或商业建议。评论部分为分析性观点，读者应在做出决策前独立核实信息。