Summary
New Zealand iconic brand Princess Niu Xi Manuka Honey, after entering the Chinese market this year, has been well received by consumers in Shanghai and other regions, with sales rising steadily. At the 4th China International Import Expo (CIIE), orders saw a significant increase compared to the previous edition. The Chinese agent of Princess Niu Xi has partnered with a Fortune 500 company to establish a new digital factory and management team, signing contracts in Shanghai.
Through a joint venture, they will provide digital supply chain management for three projects: Manuka honey, honey face masks, and pet food. Annual transaction volume from key clients is expected to exceed USD 30 million. Princess Niu Xi Manuka Honey inherits and enhances the excellent quality of Manuka honey, performing exceptionally well in digestive health.
Its exclusive factory, WAITAKARURU Honey, uses helicopters or manual trekking to access Manuka flower clusters for honey collection. During the CIIE, the New Zealand Ambassador to China visited the booth to discuss international cooperation opportunities in the health industry. The company is building a digital factory and digital supply chain platform, and will next collaborate with SAP, the largest European tech company and global strategic partner, to create a digital smart farm, providing shared B2B-SCM services to 2,900 exhibitors, enabling 365-day digital health diagnostics.
Commentary
This news means for New Zealand SME owners that Manuka honey, as a national treasure product, is experiencing rapid growth in the Chinese market. The Princess Niu Xi brand has achieved order growth through the CIIE and improved efficiency via digital supply chain cooperation, indicating strong demand among Chinese consumers for high-quality, story-driven health products. Other New Zealand food or health product companies can learn from its brand story and digital operation model, using platforms like the CIIE to expand in the Chinese market.
At the same time, attention must be paid to China's regulatory requirements for imported food to ensure compliance. Additionally, the pet food project is noteworthy; China's pet market continues to expand, and New Zealand pet food brands can explore similar collaborations. Overall, there is still significant room for China-New Zealand trade in the health food sector, but competition is intensifying and brand differentiation is key.
Keywords: Princess Niu Xi, Manuka honey, CIIE, Chinese market, digital supply chain, New Zealand, health industry, joint venture
Summary in Chinese | 摘要
新西兰国宝级品牌纽西公主麦卢卡蜂蜜今年进入中国市场后，受到上海等地消费者欢迎，销量不断上升。在第四届进博会上，订单数比上届有明显增长。纽西公主中国代理方与世界500强公司合作新建数字工厂及管理层，在沪签约，将通过合资方式为麦卢卡蜂蜜、蜂蜜面膜、宠物食品等3个项目提供数字供应链管理，年度大客户交易量预计超过3000万美元。
纽西公主麦卢卡蜂蜜继承并强化了麦卢卡蜂蜜的优秀品质，在肠胃调养方面表现极佳。其专属工厂WAITAKARURU蜂蜜厂采用直升机或人工徒步方式进入麦卢卡花丛采蜜。进博会期间，新西兰驻华大使临位展台交流大健康产业国际合作机遇。
公司正在筹建数字工厂及数字供应链平台，下一步将与欧洲最大科技公司SAP全球战略合作伙伴共同打造数字化智慧农场，为2900家参展商提供共享B2B-SCM服务，实现365天大健康诊断数字化。
Commentary in Chinese | 评论
这条新闻对新西兰中小企业主意味着，麦卢卡蜂蜜作为新西兰国宝级产品，在中国市场正迎来快速增长期。纽西公主品牌通过进博会获得订单增长，并借助数字供应链合作提升效率，表明中国消费者对高品质、有故事的健康产品需求旺盛。对于其他新西兰食品或保健品企业，可借鉴其品牌故事和数字化运营模式，通过进博会等平台拓展中国市场。
同时，注意中国对进口食品的监管要求，确保产品符合标准。此外，宠物食品项目也值得关注，中国宠物市场持续扩大，新西兰宠物食品品牌可探索类似合作。总体来看，中新贸易在健康食品领域仍有较大空间，但需注意竞争加剧和品牌差异化。
关键词: 纽西公主, 麦卢卡蜂蜜, 进博会, 中国市场, 数字供应链, 新西兰, 大健康, 合资
Source: Xinmin Net
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