Summary
The Qingtian Overseas Chinese Township International Agricultural Product Processing, Storage and Logistics Park is helping agricultural products reach global markets. Xia Xiaoqing, head of Qingtian Zhongzhi Material Trading Co. , received an order from an overseas Chinese in Spain for 25 tonnes of winter bamboo shoots and immediately arranged supply.
Last year, the company exported bayberries to Spain, the Netherlands, Italy, Belgium, Canada and other countries, as well as Qingyuan shiitake mushrooms, Yunhe black fungus, and Jinyun water bamboo. Workers in the park are busy preparing sauced duck for direct flights to Romania and Serbia. The company ships an average of 50 tonnes of agricultural products worldwide each week.
Covering about 330 mu (22 hectares), the park integrates R&D, processing, storage and logistics, functioning as a logistics hub to become an export distribution centre for agricultural products. Seven enterprises have settled in, including projects processing 9,200 tonnes of agricultural products annually and producing 6,250 tonnes of ice cream per year. Qingtian's 381,000 overseas Chinese are spread across 146 countries and regions, with over 20,000 Chinese restaurants abroad employing more than 80,000 people, serving as product distributors.
Last July, 30 tonnes of fresh bayberries were delivered to overseas consumers within 48 hours of picking. Qingtian also sources specialty agricultural products from Sichuan through mountain-sea cooperation to expand trade. Agricultural product exports have been included in a national inspection reform pilot, enabling one-stop customs clearance for non-local products after centralised inspection in Qingtian, with over 40 customs-registered bases across the city.
Qingtian has established an agricultural product testing centre offering free testing and priority inspection services. In 2022, it was selected as one of the first batch of China-Central and Eastern European Countries (CEEC) Economic and Trade Cooperation Demonstration Zone linkage areas in the province. The company's trade volume grows 20% annually, exceeding US$20 million, and plans to expand into Mexico, South Korea and Southeast Asia this year.
Commentary
For New Zealand SME owners, this news means: the Qingtian model demonstrates how to leverage overseas Chinese networks and one-stop customs clearance to rapidly export agricultural products globally, offering a reference for NZ businesses. NZ agricultural exporters can consider Qingtian as a potential cooperation hub for entering the Chinese market, especially its centralised inspection and customs clearance model that can reduce clearance time and lower trade costs. Meanwhile, Qingtian's overseas Chinese restaurant network abroad could become a distribution channel for NZ beef, lamb, seafood, dairy and other products.
However, competition is intensifying: Qingtian is actively sourcing products from Sichuan and other regions to expand export categories, potentially competing with NZ products in some markets. Additionally, Qingtian's inclusion in the China-CEEC Economic and Trade Cooperation Demonstration Zone linkage area means smoother trade channels with Central and Eastern Europe; NZ businesses could consider using this platform to expand into CEE markets. Overall, Qingtian's agricultural export ecosystem offers new cooperation opportunities for NZ SMEs, but differentiation is key.
As China's agricultural export capacity grows, NZ businesses should strengthen brand and quality advantages to avoid price wars.
Keywords: Qingtian, agricultural product export, overseas Chinese, hometown of overseas Chinese, processing storage and logistics park, bayberry, winter bamboo shoot, one-stop customs clearance, Central and Eastern Europe, trade
Summary in Chinese | 摘要
浙江青田侨乡国际农产品加工储运园助力农产品出口全球。青田中智物产贸易有限公司负责人夏小庆接到西班牙华侨订购25吨冬笋的电话后，立即安排备货。该公司去年将杨梅出口至西班牙、荷兰、意大利、比利时、加拿大等国，还出口庆元香菇、云和黑木耳、缙云茭白等。
园区内工人正赶制酱板鸭，将直飞罗马尼亚、塞尔维亚。公司每周平均有50吨农产品运往世界各地。占地约330亩的园区集研发、加工、仓储、物流于一体，类似物流中转站，旨在打造农产品出口集散中心。
目前入驻7家企业，包括年加工9200吨农产品和年产6250吨冰淇淋项目。青田38.1万华侨遍布146个国家和地区，其中海外中餐馆2万多家，从业人员超8万人，成为农产品“铺货商”。去年7月，30吨新鲜杨梅在48小时内从采摘到送达海外消费者。
青田还通过山海协作从四川采购特色农产品扩大贸易。农产品出口列入国检改革试点，实现异地农产品在青田集中检验一站式出关，全市海关备案基地超40家。青田建立农产品检测中心，提供免费检测和优先查检服务。
2022年入围全省首批中国—中东欧国家经贸合作示范区联动区。公司贸易额年增长20%，突破2000万美元，今年计划开拓墨西哥、韩国及东南亚市场。
Commentary in Chinese | 评论
这条新闻对新西兰中小企业主意味着：青田模式展示了如何利用华侨网络和一站式通关服务将农产品快速出口全球，这为新西兰企业提供了借鉴。新西兰农产品出口商可关注青田作为进入中国市场的潜在合作枢纽，尤其是其集中检验出关模式能缩短通关时间，降低贸易成本。同时，青田华侨在海外的中餐馆网络可能成为新西兰牛羊肉、海鲜、乳制品等产品的分销渠道。
然而，竞争也在加剧：青田正积极从四川等地采购农产品，扩大出口品类，可能在某些市场与新西兰产品形成竞争。此外，青田入围中国—中东欧国家经贸合作示范区联动区，意味着其与中东欧的贸易通道更顺畅，新西兰企业可考虑通过该平台拓展中东欧市场。总体而言，青田的农产品出口生态为新西兰中小企业提供了新的合作窗口，但需注意差异化竞争。
未来，随着中国农产品出口能力提升，新西兰企业应强化品牌和品质优势，避免价格战。
关键词: 青田, 农产品出口, 华侨, 侨乡, 加工储运园, 杨梅, 冬笋, 一站式通关, 中东欧, 贸易
Source: Zhejiang Daily
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